Boa Esperanca Group Ltd, publisher of EveryPound · Last updated June 2026
EveryPound is published by Boa Esperanca Group Ltd ("we", "our", "us"), a company registered in England and Wales. We are the data controller for personal data processed through the EveryPound iOS app and this website (everypound.app). For any privacy enquiry, email enquiries@boaesperancagroup.com.
everypound.app is a marketing and tools website. We have deliberately kept it lightweight and private:
When you use the app we collect the minimum needed to provide the service. We never sell, rent or trade your personal or financial data.
Ask Addy is optional. When you message her, we send a summarised snapshot of your finances (aggregate figures and category names, never your email or name) plus your message to xAI Corp (United States) to generate a reply in real time. Under our agreement, xAI does not retain this for model training and discards it after the response. We do not store Addy conversations on our servers. You can use the app's core features without ever using Addy.
Optional Plus and Pro tiers are billed entirely by Apple; we never see your card details. To unlock paid features we use RevenueCat (United States), which receives only an anonymous identifier and your Apple receipt, never your email, name or financial data. Manage subscriptions in Settings → Apple ID → Subscriptions.
If you enable notifications, an anonymous Apple push token is used only to deliver reminders you set up. The app also records a small amount of anonymised diagnostic data (screen transitions, non-fatal errors) tied to your user ID to fix issues; it contains no financial data and no free text you typed. Logs are kept for 90 days.
We share data only with the processors needed to run the service, each under a data processing agreement: Supabase (hosting), RevenueCat (subscriptions), xAI (Addy), and Apple (push). Some are in the United States; transfers rely on the UK International Data Transfer Agreement or EU Standard Contractual Clauses with the UK Addendum. We may also disclose data where required by law.
Under UK GDPR you have the right to access, rectify, erase, restrict, port and object to processing of your data, and to withdraw consent. Email enquiries@boaesperancagroup.com and we will respond within 30 days. You can also complain to the Information Commissioner's Office at ico.org.uk.
EveryPound is for adults managing household finances and is not directed at children under 13. We do not knowingly collect their data.
We use HTTPS everywhere, Row Level Security on all financial data, passwordless sign-in, optional Face ID app lock, and written agreements with every processor. No method of transmission is ever 100% secure; contact us if you have a concern.
Boa Esperanca Group Ltd, London, United Kingdom. Email enquiries@boaesperancagroup.com. We may update this policy; the date above reflects the latest version.